In the video “MY CRAFT FAIR DISPLAY! A Full Table Tour & My Market Essentials” by Emily Harvey Art, Emily takes you on a tour of her craft fair display and shares her market essentials. With an upcoming event where she will be selling her products, Emily emphasizes the importance of a well-organized and visually appealing display. She discusses essential equipment like a camera, power bank, and card reader, while also mentioning optional items such as a chair, insurance, and lighting/electrics. Throughout the video, Emily expresses her excitement and nervousness for the upcoming event, giving viewers a behind-the-scenes look at her preparations and setting up her table.
With a six-foot wide table, Emily showcases her stationery products like pins, washi tape, art prints, bookmarks, and postcards. She shares tips on setting up a symmetrical display and incorporating height and interest to create an engaging table. From displaying business cards and leaflets to creating a foam board with a QR code linked to her website, Emily provides valuable insights for maximizing visibility and capturing the attention of potential customers at craft fairs or markets. Join Emily on her crafting journey and get inspired by her craft fair display and market essentials.
Craft Fair Display Set-Up
Table Arrangement
When setting up your craft fair display, the arrangement of your table is key to catching the attention of potential customers. Start by selecting a table that suits your needs, preferably a six-foot wide table, which is the average size for craft fair displays. If the event provides tables, it’s recommended to use theirs for practice runs. To add visual appeal, consider using a tablecloth in a color that matches your branding, or opt for a crisp white tablecloth. Additionally, you can attach a banner to the front of the table to showcase your brand logo or any promotional messages.
Backdrop and Signage
To draw attention to your craft fair display, utilize backdrops and signage. A banner made from a durable material, such as a one-millimeter foam board, can be a great option. Ensure that the banner includes eyelets, which allow for easy attachment to your table or hanging it up. Consider including your logo and relevant information, such as your social media accounts and website, on the banner. This can attract potential customers and provide them with additional information about your work. Additionally, neatly display any business cards, leaflets, or QR codes with links to your online platforms.
Artwork Display
For craft fair displays featuring artwork, it’s essential to showcase your pieces in an organized and visually appealing manner. Utilize crates or risers to add height and dimension to your table. You can use crates for storage and as risers to elevate certain items. Display artwork and prints on plate racks or other stands designed for that purpose. Additionally, consider using mini easels or cork boards to showcase smaller items, such as pins and keyrings. Group similar items together to create a cohesive and aesthetically pleasing display.
Product Placement
Strategically placing your products is crucial for encouraging customer engagement. Group items according to their type, theme, or price range to make it easier for customers to find what they’re looking for. Consider utilizing different sections of your table to display different categories of products. For example, organize your planner stationery separately from your illustrated stationery. Additionally, use tubs or containers to neatly store smaller items like badges and washi tapes. By arranging your products with intention and ensuring ease of browsing, you can make it easier for customers to connect with your work.
Decorative Elements
Adding decorative elements to your craft fair display can help create a visually appealing and inviting atmosphere. Consider incorporating some elements that reflect your brand and the style of your products. This can include items like small potted plants, decorative trays, or themed props that complement your artwork or stationery. Keep in mind that the decorative elements should enhance the overall aesthetic of your display without overwhelming or distracting from your products.
Market Essentials
Equipment
When preparing for a craft fair, it’s crucial to gather the necessary equipment to ensure a smooth and successful event. Some essential equipment to consider includes a camera to capture images of your setup and products, a power bank to keep your devices charged, and a card reader for easy transactions. These tools can help you document your display, showcase your work online, and facilitate sales transactions. Be sure to test and familiarize yourself with the equipment before the event to avoid any technical difficulties.
Essential Items
In addition to equipment, there are several essential items that you should have on hand for a craft fair. These items include your phone for communication and reference purposes, a notepad and pen for taking orders or making notes, packaging materials to ensure your products are protected during transactions, hand sanitizer to maintain hygiene, and an appropriate amount of money for change. Being prepared with these essentials can help you address various situations and serve your customers effectively.
Optional Items
Depending on the specific craft fair event, there may be optional items you can bring to enhance your display and overall experience. These can include a chair for comfort during long periods of standing, insurance to protect your products and equipment, and lighting or electrical equipment to create a well-lit and eye-catching display. Consider the nature of the event, the venue, and your specific needs to determine which optional items would be beneficial for you. It’s important to carefully evaluate the cost and practicality of these additions to ensure they align with your goals and budget.
Preparing for the Event
Packing and Organization
To ensure a smooth and stress-free experience at the craft fair, it’s crucial to pack and organize your materials beforehand. Make a checklist of all the items you need to bring, including products, equipment, signage, and any optional items you’ve chosen to include. Pack your materials in a way that ensures easy access and efficient setup at the event. Consider using labeled storage containers or bags to keep everything organized. This will simplify the process of setting up your display and prevent any last-minute confusion or frustration.
Business Cards and Promotional Materials
Craft fairs provide an excellent opportunity to network and promote your business. Make sure to have an ample supply of business cards on hand to easily share your contact information with potential customers and fellow artisans. Additionally, consider creating promotional materials such as leaflets or brochures that provide more detailed information about your products, services, or upcoming events. These materials can help leave a lasting impression on visitors and encourage them to follow up or place orders even after the event.
Safety and Hygiene
When participating in a craft fair, it’s essential to prioritize safety and hygiene. Ensure that your display area is set up in a way that minimizes potential hazards. This includes keeping walkways clear, avoiding clutter, and securely attaching any hanging elements. Implement proper hygiene practices, such as regular hand sanitization, to maintain a clean and safe environment for both yourself and your customers. Display any relevant safety information or guidelines prominently to promote a safe experience for everyone involved.
Conclusion
Preparing for a craft fair can be an exciting and challenging experience. By carefully considering your table arrangement, backdrop and signage, artwork display, product placement, and decorative elements, you can create an eye-catching and inviting display for your products. Remember to gather the necessary equipment and essentials, as well as any optional items that may enhance your experience. Prioritize packing and organization to ensure a smooth setup process at the event. Finally, don’t forget to bring business cards, promotional materials, and prioritize safety and hygiene to create a positive and memorable craft fair experience for both yourself and your customers. Good luck with your craft fair display and enjoy the event!
