Craft fair season is in full swing, and this video by Jennie and Davis has got you covered with expert advice on what to make and sell at craft shows. Drawing from their years of experience and insights from craft show and farmers market experts, the video covers a wide range of topics including booth setup, popular items, pricing strategies, and inventory management. They even share a valuable tip from a professional that can help you succeed in craft shows. So if you’re wondering what to bring, how to price your products, or looking for marketing strategies, this video is a must-watch. You can find the contact information of Jennie and Davis at the end of the video for any further inquiries.
Craft fair season is here, and it’s time to make the most of it. Despite the current economic recession, craft shows and farmers markets are still thriving. In this informative video, Jennie and Davis share their expertise and recommendations based on years of being in the craft show business. From setting up an eye-catching booth to bringing a variety of products at different price points, they cover everything you need to know. Whether you’re a seasoned seller or just starting out, this video will provide you with valuable insights and advice to help you excel in craft shows. Be sure to watch until the end for a tip that could propel your craft show success to new heights!
Craft Fair Season is in Full Swing
Craft fair season is here, and if you’re thinking about participating in a craft show or a farmers market, you’re in the right place. In this comprehensive article, we’ll address all your questions and provide you with expert advice on how to make your craft fair experience a success. From setting up an attractive booth to offering a variety of products, we’ll cover all the essential topics to help you thrive in this busy season.
Craft Fairs and Farmers Markets Despite the Economic Recession
Despite the ongoing economic recession, craft fairs and farmers markets continue to be successful. People are still willing to spend money on handmade, unique items and support local artisans. Craft shows provide a platform for makers like you to showcase and sell your creations. So, don’t be discouraged by the current economic climate; craft fair season presents an excellent opportunity for you to connect with customers and boost your sales.
Setting Up an Attractive Booth
The first step to catching the attention of potential customers is to set up an attractive booth. Your booth should be visually appealing and inviting, making people want to stop and take a closer look. Start by using a table and cover it with a tablecloth that complements your brand and products. Add some decorations and make sure everything is arranged in an organized and eye-catching manner. Consider incorporating a backdrop if you have the space, and don’t forget to add some lighting to create a warm and cozy atmosphere.
Offering a Variety of Products
To appeal to a wide range of customers, it’s essential to offer a variety of products at different price points. This allows customers with different budgets to find something they love and can afford. Consider creating items at various price ranges, from affordable trinkets to higher-end pieces. Keychains, toys, ornaments, puzzles, games, cutting boards, and art pieces are just a few examples of the diverse range of products you can offer. By providing options, you increase your chances of making sales and attracting a larger customer base.
Personalized and Impulse Buy Items
One way to capture customers’ attention and increase sales is by offering personalized and impulse buy items. Personalization adds a special touch to your products, making them unique and memorable. Consider offering customized keychains, engraved cutting boards, or personalized ornaments. These types of items make for great gifts and are often irresistible to customers. Additionally, creating impulse buy items, such as small games or brightly colored trinkets, can prompt customers to make spontaneous purchases. These affordable, eye-catching items can add a significant boost to your sales.
Making Products Related to Hobbies or Local Interests
Another strategy to consider when selecting what to make and sell at craft shows is to create products related to popular hobbies or local interests. By catering to specific interests or hobbies, you tap into a niche market that already has a built-in customer base. For example, if you live in an area known for its love of golf, creating golf-themed items like Christmas ornaments or signs can generate significant interest. Think about the unique hobbies and interests in your community and tailor your products to cater to those passions.
Inventory Management: Bring Enough, but Avoid Overstocking
When it comes to inventory management, striking the right balance is essential. You want to bring enough products to meet demand and maximize your sales potential, but you also want to avoid overstocking. Overstocking can lead to unnecessary costs and make it harder for you to showcase your products effectively. Conduct thorough research on the expected footfall and target audience for the craft fair or farmers market you’re attending. Consider past trends and sales data to estimate how much inventory you should bring without ending up with excessive unsold items. Remember, you can always restock if necessary.
Challenging Yourself: Signing up for Craft Shows
To push yourself and expand your craft business, challenge yourself by signing up for craft shows even if you feel you’re not completely ready. Craft shows provide an excellent opportunity for growth, allowing you to gain exposure, test your products, and receive valuable feedback from customers. By participating in craft shows, you’ll learn more about your target market and get a better understanding of what sells well. Embrace the challenges and take advantage of these events to elevate your craft business to new heights.
Pricing Strategies: Using a Free Calculator
Setting the right prices for your products can be challenging, but it doesn’t have to be. Take advantage of the free pricing calculator available on Jenny and Davis’s website. This tool can help you determine the appropriate pricing for your items based on factors such as materials, time invested, and desired profit margin. By using a calculator, you ensure that your prices are fair and competitive, while also accounting for your business’s financial goals.
Charging Higher Prices for Perceived Value and Quality
While it’s important to set reasonable prices, don’t be afraid to charge higher prices for products that offer perceived value and quality. Handmade, unique items often come with a higher price tag due to the craftsmanship and individuality they offer. Customers who appreciate the time and effort put into creating your products are often willing to pay a premium. Focus on highlighting the quality and distinctiveness of your creations to justify the higher price, and make sure to communicate the value to your customers effectively.
Avoiding Pop-Up Tents for Booth Setups
When setting up your booth, it’s advisable to avoid using pop-up tents. While they may provide shade and protection from the elements, they can often appear generic and unappealing. Instead, opt for a table setup with a visually appealing tablecloth and decorations. Creating an inviting and unique booth experience can make a significant difference. Customers are more likely to be drawn to a well-curated display that showcases your products effectively. Make sure your booth reflects your brand and aesthetic while also prioritizing customer comfort and engagement.
Craft fair season is an exciting and lucrative time for artisans and makers. By implementing these strategies, you can set yourself up for success and make the most of this busy season. Remember to focus on creating an attractive booth, offering a variety of products, and catering to your customers’ interests and needs. With preparation, creativity, and a dash of enthusiasm, you’ll be well on your way to thriving at craft fairs and farmers markets. Good luck and happy crafting!
